Who we are

Identity

Vera Forma is the vision and project of Manuel Chiocchetta, a designer and artisan from Verona. His passion began at a young age, first in his grandfather’s workshop and later in his father’s, where he learned craftsmanship, product care, and material research—skills passed down through two generations of artisans.

Today, after nearly thirty years, our studio comes to life. Character, quality, innovation, and elegance define us. We create objects with strong personality, unique and timeless, collaborating with the finest Italian artisans to deliver products of the highest quality that embody the essence of Made in Italy.

Mission

Vera Forma has a clear mission: to preserve and enhance Italian product excellence, support the local economy, and export our values and lifestyle worldwide. Every creation is the result of conscious choices, favoring Italian raw materials and entirely local craftsmanship, because we believe that true beauty lies in quality, care, and the story each piece carries.

The strong personality, meticulous details, and timeless elegance of our products reflect an authentic Italy, made of passion and mastery. We don’t just sell objects—we offer ideas. Each Vera Forma creation conveys values, culture, and character, a unique savoir-faire that only the best Italian products can express.

Choosing Vera Forma means embracing true Made in Italy, supporting local talent, and owning a unique piece that represents the very best Italy has to offer.